Greenlink Partnered with iMAGINE Upstate Festival for Fare Free Day on April 2
Greenlink partnered with iMAGINE Upstate and Ten at the Top to offer Fare Free Day on Saturday, April 2. Fare Free Day was designed to coincide with the 2nd annual iMAGINE Upstate Festival fueled by ScanSource, which showcased science, technology, engineering, arts and mathematics (STEAM) learning experiences for youth and families. The festival took place on April 2 from 11 a.m. to 5 p.m. in the West End and at Fluor Field in downtown Greenville.
Ten at the Top was the festival’s transportation partner, and its sponsorship of Fare Free Day allowed Greenlink to provide more than 3,000 free rides on all routes on April 2. According to Nicole McAden, Greenlink’s marketing and program specialist, the partnership between iMAGINE Upstate fueled by ScanSource and Ten at the Top is a great example of how public transportation can play a role within the community. “Opportunities like Fare Free Day provide an incentive for first-time riders or riders who otherwise may be hesitant to use public transportation,” said McAden. “Also, by partnering with large attractions such as downtown festivals, we’re able to demonstrate how public transportation can help address issues such as traffic congestion and parking.”